In the real estate arena, working with a Realtor to sell a home in Broomfield CO raises some questions as to what is important in effectively getting a SOLD! home sign in the front yard. Often the persistent question that is in the forefront is, “ Do you need a real estate agent that is an expert at marketing, or do you need a great negotiator?”
We at Homewerks feel that, because, to put it plainly, if your home is not exposed widely and aggressively enough to lots of prospective buyers, you'll never have enough buyer viewings and offers that must come in for you to even be faced with the much desired obstacle of negotiating the price and terms of sale.
And I personally don't see marketing skills as the requirement so much as your listing agent having a clear, comprehensive marketing plan that they are able to present to you with case studies or specimens of marketing they have done for recent properties somewhat similar to yours. It's critical that an agent's marketing plan for your home include details such as:
• Help and advise you to prepare or stage your property for sale
• Plans for listing the home in the Denver Metrolist multiple listing service and publicizing it to other real estate agents and offices
• A plan for your home's listing to be placed online, down to which websites to market on and how many pictures, amenities descriptions and/or virtual tours in those ads to be included
• Active marketing to be used, such as open houses, door knocking, etc.
All essential. These are all important and necessary components of effectively listing a home for sale in Broomfield.
But negotiating is essential too, and here is why.
If you, as a seller, do not have enough equity in your home, or you are planning on using the profit proceeds of the sale for your new home, you're going to be faced with making the ultimate decision about what your bottom line sales price and possibly the other terms are, including whether you're able to offer home buyer incentives like closing cost concessions or whether you can afford to pay any of the repairs the buyer's inspectors require.
What we suspect sellers want is to feel like they are protected, which will come from having a trustworthy agent who is experienced and has knowledge of local standard negotiating practices and home buyer psychology. Your agent should have experience getting homes sold in today's real estate "climate."
I cannot emphasize enough that one efficient method of finding a top listing agent is to get referrals from family members, friends, work associates and neighbors. Talk with a nearby neighbor and ask them if they feel that their agent would be one they would recommend, and the reasons why.
If it's tough to get referrals, go into the various online real estate websites and see which local agents are the most prominent. See if they have a blog website for home sales in Broomfield and see if the content of the articles give sensible, knowledgeable answers to topics that are of importance to the consumer. During your interview process, ask for references and call them! Speak to the listing agent about their recent past seller clients, to see how happy they were with the agents' service.
At the end of the day, an expert agent is good at both marketing and negotiating, and pricing and experience and trustworthiness are all qualities for a great listing real estate agent with Keller Williams,or any other of the reputable real estate companies out there. For more information on this, read Broomfield Homes For Sale: Real Estate Listing Priorities.
Concerned with understanding more about Broomfield CO real estate or other real estate options here in Colorado? Our real estate agents with Homewerks are here available to assist you with any question you might have, or if you are ready to sell a home in Westminster or any of the surrounding areas. Additionally, consider employing our free information and real estate tools to find Homes For Sale in Broomfield. Search Broomfield Colorado real estate, recently sold properties, foreclosures, new homes, school information and much more at our Keller Williams Broomfield Homes website.
Excelsior!
Shaun Werkele with Homewerks
303-250-4735. Call us.
